Baseball: Japan seen as pillar of MLB’s global expansion strategy

Expectations are growing for the Japanese market to be a driving force for Major League Baseball’s global growth strategy. MLB has secured 14 new sponsors in Japan since 2023 in the run-up to the start of its 2025 season in Tokyo with two games between the Los Angeles Dodgers and the Chicago Cubs featuring five Japanese players, led by three-time MVP Shohei Ohtani. The 2024 season-opening series in Seoul was the largest international event for sponsorship in MLB history, and that is expected to be surpassed by the 2025 Tokyo Series that started Tuesday by 240 percent. MLB merchandise sales hav…

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